Taking the client's design, we developed a technical solution for attaching the entire structure to existing metal racks. We combined a number of design elements, including light strip graphics, light bestseller boxes, space for print graphics with product information, stands to hold the products presented, and many others.

After successful sampling, fine-tuning special colours, and verification of the technical solution, we were able to move ahead with final production, ending with our in-house team successfully installing our work in Paris.

Shortly after installing this design wall, the client informed us that the increase in sales of the promoted gaming elements was already noticeable during the first fortnight.

​

We also note the success of this project in ongoing cooperation and subsequent implementation in other European countries. In some cases, the format of these walls is replaced by branded gondolas.